Much study predicts online video to be a key ad vehicle in the coming years, but the race is still on to find the "perfect storm" that will bolster the revenues of struggling video sites, including even the largest, YouTube. by Helen Leggatt Google’s …
Read Original Story: YouTube to test "skip" buttons in pre-roll ads – BizReport
Surf over to YouTube and you’ll find videos on how to skip ads on some websites, how to skip Hulu commercials, and how to skip commercials on DVR. And today, you may also find some skippable ads on YouTube as well. YouTube parent Google is launching …
Read Original Story: Google testing skippable ads on YouTube – FierceOnlineVideo
Google has begun testing pre-roll advertisements that users can freely skip in a select number of videos on YouTube. For an indefinite period of time, a small sample of videos on the website will now include …
Read Original Story: YouTube tests skippable pre-roll ads – Register
Google will begin testing "skippable" pre-roll ads in videos on YouTube Wednesday that could lead the Mountain View, Calif. search engine toward a new advertising model. The small sampling, which runs indefinitely, …
Read Original Story: Google Tests Skippable Ads In YouTube Videos – MediaPost Publications
When it comes to YouTube ads, you can’t say that Google isn’t trying. You’ve got overlay ads, post-roll ads, huge banners, and yes, you’ve got pre-roll ads, which didn’t work out very well because the users were unwilling to watch a pre-roll video …
Read Original Story: YouTube Bets on Skippable Pre-Roll Ads – Mashable (blog)
YouTube is testing “skippable” pre-roll ads on a select group of its content partners’ videos, as it tries to determine what sort of spots are engaging to viewers and what turns them off, Mediapost reports. The ads will appear on the clips of partners …
Read Original Story: YouTube Tests Ad-Skipping Feature As A New Form Of Engagement – paidContent.org
By Zachary Rodgers, clickz, Nov 11, 2009 In a test it hopes will improve user experience and lead to better ad creative, youtube added a "skip" button to some pre-roll ads. The ultimate goal, says youtube, is to create a scenario where advertisers pay …
Read Original Story: youtube Adds 'Skip' Button to Pre-Roll Ads – ClickZ News
Google’s YouTube is giving users the option to skip past the ads that run before videos on its site in a test of what people will watch. By now most people are accustomed to sitting through the "pre-roll" ads that stand between …
Read Original Story: Ad-venture by youtube – New York Post
The newest twist in Google’s (GOOG) quest to wring more more money out of YouTube: Ads you don’t have to watch. The world’s biggest video site is trying a “small test” of optional “pre-roll” ads that run at the beginning of its clips. …
Read Original Story: YouTube's Newest Ads: Ones You Don't Have to Watch – All Things Digital (blog)
Exactly three years ago from this November 13, Google finalized its $1.65 billion (in Google stock) acquisition of YouTube, now the most popular video site in the world. Unfortunately for its tech giant parent, however, YouTube has yet to bring in the …
Read Original Story: Google testing skippable pre-roll YouTube ads – VatorNews
